The seamlessness of big changes

We think that big changes should come with a thunder and be announced by some great event, yet most of the times big changes come seamlessly and after a while you just look back and realized things are just not the same. A few days ago when I updated my iPhone to iOS5, I realized that Apple works exactly like that. The updates are seamless, yet they somehow make you forget how things looked before…like a relationship that erases the previous ones and you’re left realizing that you just don’t remember how things used to be before.